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Decision Making & Negotiations

See the latest research, articles and faculty on the Decision Making & Negotiations Area of Expertise at Columbia Business School.

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Decision Making & Negotiations

Decision Making & Negotiations Research

Feels Right . . . Go Ahead? When to Trust Your Feelings in Judgments and Decisions

Authors
Michel Tuan Pham
Date
May 1, 2014
Format
Journal Article
Journal
GfK Marketing Intelligence Review

Not only are subjective feelings an integral part of many judgments and decisions, they can even lead to improved decisions and better predictions. Individuals who have learned to trust their feelings performed better in economic-negotiation games than their rational-thinking opponents. But emotions are not just relevant in negotiations and decisions. They also play a decisive role in forecasting future events. Candidates who trusted their feelings made better predictions than people with less emotional confidence.

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Dynamic Targeted Pricing in B2B Relationships

Authors
Jonathan Zhang, Oded Netzer, and Asim Ansari
Date
May 1, 2014
Format
Journal Article
Journal
Marketing Science

We model the multifaceted impact of pricing decisions in B2B contexts and show how a seller can develop optimal inter-temporal targeted pricing strategies to maximize long-term customer value. We empirically model the B2B customer's purchase decisions in an integrated fashion. In order to facilitate targeting and to capture the short and long-term dynamics of B2B customer purchasing, our modeling framework weaves together in a hierarchical Bayesian manner, multivariate copulas, a non-homogeneous hidden Markov model, and control functions for price endogeneity.

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Human Capital and Productivity in a Team Environment: Evidence from the Healthcare Sector

Authors
Ann Bartel, Nancy Beaulieu, Ciaran S. Phibbs, and Patricia W. Stone
Date
April 1, 2014
Format
Journal Article
Journal
American Economic Journal: Applied Economics

Using panel data from a large hospital system, this paper presents estimates of the productivity effects of human capital in a team production environment. Proxying nurses' general human capital by education and their unit-specific human capital by experience on the nursing unit, we find that greater amounts of both types of human capital significantly improve patient outcomes.

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Sequential learning, predictability, and optimal portfolio returns

Authors
Michael Johannes, Arthur Korteweg, and Nicholas Polson
Date
April 1, 2014
Format
Journal Article
Journal
Journal of Finance

This paper finds statistically and economically significant out-of-sample portfolio benefits for an investor who uses models of return predictability when forming optimal portfolios. The key is that investors must incorporate an ensemble of important features into their optimal portfolio problem, including time-varying volatility, and time-varying expected returns driven by improved predictors such as measures of yield that include share repurchase and issuance in addition to cash payouts. Moreover, investors need to account for estimation risk when forming optimal portfolios.

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Assessing Brand Equity Through Add-on Sales

Authors
Donald Lehmann and Shuba Srinivasan
Date
March 1, 2014
Format
Journal Article
Journal
Customer Needs and Solutions

This paper focuses on add-on sales to determine both their value per se and their value as a reflexive measure of brand equity. Specifically, this paper examines the "accessory premium" for automobiles, i.e., accessories installed by dealers at the time of sale. Using J.D. Power Data, the authors find that higher add-on accessory sales accrue to higher equity brands which make accessory sales a potentially useful measure of brand equity (J. Marketing 67: 1?17, 2003). In addition, the authors examine how the revenue premium metric varies by age cohort.

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Liar's Loan? Effects of Origination Channel and Information Falsification on Mortgage Delinquency

Authors
Wei Jiang, Ashlyn Aiko Nelson, and Edward Vytlacil
Date
March 1, 2014
Format
Journal Article
Journal
The Review of Economics and Statistics

This paper presents a comprehensive analysis of mortgage delinquency between 2004 and 2008 using a unique loan-level dataset from a major national mortgage bank. Our analysis highlights two major problems underlying the mortgage crisis: a heavy reliance on mortgage brokers who tend to originate lower quality loans, and a high prevalence of low-documentation loans—known in the industry as "liars' loans"—which results in information falsification by borrowers.

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Does Macro-Prudential Regulation Leak? Evidence from a U.K. Policy Experiment

Authors
Shekhar Aiyar, Charles Calomiris, and Tomasz Wieladek
Date
February 1, 2014
Format
Journal Article
Journal
Journal of Money, Credit and Banking

The regulation of bank capital as a means of smoothing the credit cycle is a central element of forthcoming macro-prudential regimes internationally. For such regulation to be effective in controlling the aggregate supply of credit it must be the case that: (i) changes in capital requirements affect loan supply by regulated banks, and (ii) unregulated substitute sources of credit are unable to offset changes in credit supply by affected banks. This paper examines micro evidence—lacking to date—on both questions, using a unique data set.

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Measuring the Risk-Return Tradeoff with Time-Varying Conditional Covariances

Authors
Esben Hedegaard and Robert Hodrick
Date
January 1, 2014
Format
Working Paper

We use panel data to examine the prediction of Merton's intertemporal CAPM that time varying risk premiums arise from the conditional covariances of returns on assets with the return on the market. We find a positive and significant risk-return tradeoff that is driven by the time series variation in the conditional covariances, and the risk-premium on the market remains positive and significant after controlling for additional state-variables. Our estimation method allows us to estimate the risk-return tradeoff in the ICAPM using a large number of test assets.

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Improving Penetration Forecasts Using Social Interactions Data

Authors
Olivier Toubia, Jacob Goldenberg, and Rosanna Garcia
Date
January 1, 2014
Format
Journal Article
Journal
Management Science

We propose an approach for using individual-level data on social interactions (e.g., number of recommendations received by consumers, number of recommendations given by adopters, number of social ties) to improve the aggregate penetration forecasts made by extant diffusion models. We capture social interactions through an individual-level hazard rate in such a way that the resulting aggregate penetration process is available in closed form and nests extant diffusion models.

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