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Decision Making & Negotiations

See the latest research, articles and faculty on the Decision Making & Negotiations Area of Expertise at Columbia Business School.

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Decision Making & Negotiations

Decision Making & Negotiations Research

Time-Varying Fund Manager Skill

Authors
Marcin Kacperczyk, Stijn Van Nieuwerburgh, and Laura Veldkamp
Date
August 1, 2014
Format
Journal Article
Journal
The Journal of Finance

We propose a new definition of skill as a general cognitive ability to either pick stocks or time the market at different times. We find evidence for stock picking in booms and for market timing in recessions. Moreover, the same fund managers that pick stocks well in expansions also time the market well in recessions. These fund managers significantly outperform other funds and passive benchmarks. Our results suggest a new measure of managerial ability that gives more weight to a fund's market timing in recessions and to a fund's stock picking in booms.

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Information aggregation and allocative efficiency in smooth markets

Authors
Kris Iyer, Ramesh Johari, and Ciamac Moallemi
Date
July 1, 2014
Format
Journal Article
Journal
Management Science

Recent years have seen extensive investigation of the information aggregation properties of markets. However, relatively little is known about conditions under which a market will aggregate the private information of rational risk averse traders who optimize their portfolios over time; in particular, what features of a market encourage traders to ultimately reveal their private information through trades? We consider a market model involving finitely many informed risk-averse traders interacting with a market maker.

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Choosing a Digital Content Strategy: How Much Should be Free?

Authors
Daniel Halbheer, Florian Stahl, and Donald Lehmann
Date
June 1, 2014
Format
Journal Article
Journal
International Journal of Research in Marketing

Advertising supported content sampling is ubiquitous in online markets for digital information goods. Yet, little is known about the profit impact of sampling when it serves the dual purpose of disclosing content quality and generating advertising revenue. This paper proposes an analytical framework to study the optimal content strategy for online publishers and shows how it is determined by characteristics of both the content market and the advertising market.

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How and When Grouping Low-Calorie Options Reduces the Benefits of Providing Dish-Specific Calorie Information

Authors
Jeffrey Parker and Donald Lehmann
Date
June 1, 2014
Format
Journal Article
Journal
Journal of Consumer Research

To date the effectiveness of inducing lower-calorie choices by providing consumers with calorie information has yielded mixed results. Here four controlled experiments show that adding dish-specific calorie information to menus (calorie posting) tends to result in lower-calorie choices. However, additionally grouping low-calorie dishes into a single "low-calorie" category (calorie organizing) ironically diminishes the positive effects of calorie posting. This outcome appears to be caused by the effect that grouping low-calorie options has on consumers' consideration sets.

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The Red Sneakers Effect: Inferring Status and Competence from Signals of Nonconformity

Authors
Silvia Bellezza, F. Gino, and Anat Keinan
Date
June 1, 2014
Format
Journal Article
Journal
Journal of Consumer Research

This research examines how people react to nonconforming behaviors, such as entering a luxury boutique wearing gym clothes rather than an elegant outfit or wearing red sneakers in a professional setting. Nonconforming behaviors, as costly and visible signals, can act as a particular form of conspicuous consumption and lead to positive inferences of status and competence in the eyes of others. A series of studies demonstrates that people confer higher status and competence to nonconforming rather than conforming individuals.

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Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions

Authors
Yakov Bart, Andrew Stephen, and Miklos Sarvary
Date
June 1, 2014
Format
Journal Article
Journal
Journal of Marketing Research

Mobile advertising is one of the fastest-growing advertising formats. In 2013, global spending on mobile advertising was approximately $16.7 billion and it is expected to exceed $62.8 billion by 2017. The most prevalent type of mobile advertising is mobile display advertising (MDA), which takes the form of banners on mobile webpages and in mobile applications. This paper examines which product characteristics are likely to be associated with MDA campaigns that are effective in increasing consumers' favorable attitudes towards products and purchase intentions.

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Secrecy in Pension Funds Can Help Beneficiaries

Authors
Michael Weinberg
Date
May 11, 2014
Format
Newspaper/Magazine Article
Publication
The New York Times

Having invested multiple billion dollars of pension assets, and now teaching "Institutional Investing; Alternatives in Pension Plans," I approach this question with theoretical and empirical knowledge, and more than a modicum of trepidation.

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Dynamic Targeted Pricing in B2B Relationships

Authors
Jonathan Zhang, Oded Netzer, and Asim Ansari
Date
May 1, 2014
Format
Journal Article
Journal
Marketing Science

We model the multifaceted impact of pricing decisions in B2B contexts and show how a seller can develop optimal inter-temporal targeted pricing strategies to maximize long-term customer value. We empirically model the B2B customer's purchase decisions in an integrated fashion. In order to facilitate targeting and to capture the short and long-term dynamics of B2B customer purchasing, our modeling framework weaves together in a hierarchical Bayesian manner, multivariate copulas, a non-homogeneous hidden Markov model, and control functions for price endogeneity.

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Technological Change and the Make-or-Buy Decision

Authors
Ann Bartel, Saul Lach, and Nachum Sicherman
Date
May 1, 2014
Format
Journal Article
Journal
The Journal of Law, Economics and Organization

A central decision faced by firms is whether to make intermediate components internally or to buy them from specialized producers. We argue that firms producing products for which rapid technological change is characteristic will benefit from outsourcing to avoid the risk of not recouping their sunk cost investments when new production technologies appear. This risk is exacerbated when firms produce for low volume internal use, and is mitigated for those firms which sell to larger markets.

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