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Decision Making & Negotiations

See the latest research, articles and faculty on the Decision Making & Negotiations Area of Expertise at Columbia Business School.

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Decision Making & Negotiations

Decision Making & Negotiations Research

Dynamic agency and the <i>q</i> theory of investment

Authors
Peter DeMarzo, Mike Fishman, Zhiguo He, and Neng Wang
Date
December 1, 2012
Format
Journal Article
Journal
Journal of Finance

We develop an analytically-tractable model integrating the dynamic theory of investment with dynamic optimal incentive contracting, thereby endogenizing financing constraints. Incentive contracting generates a history-dependent wedge between marginal and average q, and both vary over time as good (bad) performance relaxes (tightens) financing constraints. Financial slack, not cash flow, is the appropriate proxy for financing constraints.

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Industry Self-Regulation as a Solution of Reputation Commons: The Case of the New York Clearing House Association

Authors
Lori Qingyuan Yue and Paul Ingram
Date
November 1, 2012
Format
Chapter
Book
The Oxford Handbook of Corporate Reputation

The performance of organizations depends partly on the reputations of their industries. Such reputations are "intangible commons." Interest in protecting mutual welfare motivates members of an industry to engage in self-regulation. However, the current literature tends to have a pessimistic view of the efficacy of self-regulation in solving the problem of reputational commons. We argue that the obstacles forecasted by such pessimistic reasoning are context-bound and can be overcome if industry self-regulation includes effective sanctions and exclusion strategies.

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Strategic execution in the presence of an uninformed arbitrageur

Authors
Ciamac Moallemi, Beomsoo Park, and Benjamin Van Roy
Date
November 1, 2012
Format
Journal Article
Journal
Journal of Financial Markets

We consider a trader who aims to liquidate a large position in the presence of an arbitrageur who hopes to profit from the trader's activity. The arbitrageur is uncertain about the trader's position and learns from observed price fluctuations. This is a dynamic game with asymmetric information. We present an algorithm for computing perfect Bayesian equilibrium behavior and conduct numerical experiments. Our results demonstrate that the trader's strategy differs significantly from one that would be optimal in the absence of the arbitrageur.

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Non-parametric approximate dynamic programming via the kernel method

Authors
Nikhil Bhat, Vivek Farias, and Ciamac Moallemi
Date
October 1, 2012
Format
Working Paper

This paper presents a novel and practical non-parametric approximate dynamic programming (ADP) algorithm that enjoys graceful, dimension-independent approximation and sample complexity guarantees. In particular, we establish both theoretically and computationally that our proposal can serve as a viable replacement to state of the art parametric ADP algorithms, freeing the designer from carefully specifying an approximation architecture. We accomplish this by "kernelizing" a recent mathematical program for ADP (the "smoothed" approximate LP) proposed by Desai et al. (2011).

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Knowledge Creation in Consumer Research: Multiple Routes, Multiple Criteria

Authors
John Lynch, Joseph Alba, Aradhna Krishna, Vicki Morwitz, and Zeynep Gurhan
Date
October 1, 2012
Format
Journal Article
Journal
Journal of Consumer Psychology

The modal scientific approach in consumer research is to deduce hypotheses from existing theory about relationships between theoretic constructs, test those relationships experimentally, and then show “process” evidence via moderation and mediation. This approach has its advantages, but other styles of research also have much to offer. We distinguish among alternative research styles in terms of their philosophical orientation (theory-driven vs. phenomenon-driven) and their intended contribution (understanding a substantive phenomenon vs. building or expanding theory).

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Feeling the Future: The Emotional Oracle Effect

Authors
Michel Tuan Pham and Andrew T. Stephen
Date
October 1, 2012
Format
Journal Article
Journal
Journal of Consumer Research

Seven studies show that compared to people with lower trust in their feelings, those with higher trust in their feelings were better able to predict the outcome of a wide variety of future events, including (a) future movie successes, (b) the 2008 U.S. Democratic Presidential nominee, (c) the winner of <em>American Idol</em>, (d) movements of the Dow Jones Index, and even (e) the weather.

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Dynamic Pricing with Financial Milestones: Feedback-Form Policies

Authors
Omar Besbes and Costis Maglaras
Date
September 1, 2012
Format
Journal Article
Journal
Management Science

We study a seller that starts with an initial inventory of goods, has a target horizon over which to sell the goods, and is subject to a set of financial milestone constraints on the revenues and sales that need to be achieved at different time points along the sales horizon. We characterize the revenue maximizing dynamic pricing policy for the seller and highlight the effect of revenue and sales milestones on its structure.

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The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin

Authors
Florian Stahl, Mark Heitmann, Donald Lehmann, and Scott Neslin
Date
July 1, 2012
Format
Journal Article
Journal
Journal of Marketing

In this report, the authors quantify the strategic relationship between brand management (brand equity) and customer management (the components of CLV), and demonstrate the role that marketing activities play in this relationship. They examine a unique database from the U.S. automobile market, comprised of 10 years of survey-based brand equity measures as well as acquisition rates, retention rates, and customer profitability.

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Sampling Strategies for Information Goods

Authors
Daniel Halbheer, Florian Stahl, and Donald Lehmann
Date
June 1, 2012
Format
Working Paper

This paper analyzes optimal decisions concerning the size of the sample and the price of the paid content for online publishers of digital information goods when sampling serves the dual purpose of disclosing content quality and generating advertising revenue. We show in a reduced-form model how the publisher?s optimal ratio of advertising revenue to sales revenue is linked to characteristics of both the content market and the advertising market.

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