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Knowledge Wiki

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Latest Guides

  • Social Media Guidelines

    Social media is an incredibly powerful way to reach and engage with your audiences. To ensure that all content is appropriate and brand safe, please review and adhere to our social media…

  • Tips for Being Interviewed

    View our tips and tricks on how to prepare for your interview below.

  • Event Content Support

    The CBS Content Team offers a range of services, including writing and editing thought leadership articles, newsletters, and event coverage, as well as providing copy editing and proofreading…

  • Event Signage and Templates

    See our Quick Start Event documents below detailing information about signage, posters, flyers, and more.

  • How to Promote Faculty Research

    Columbia Business School faculty members have several ways to promote their research and share their expertise with broader audiences. The CBS MarComms department is here to support you through…

  • Do's and Dont's with Logos

    The Columbia Business School is a confident and bold piece of artwork, anchored by the School’s beloved Hermes icon. Learn about dimensions, brand, sizing, and more below.

  • Visual, Style, and Merchandise Guidelines

    Follow Columbia Business School's visual style guidelines below.

  • Creating Captions and Transcripts for Video

    To comply with Columbia University’s accessibility policy, captions and transcripts are required for every video.

  • Following ADA Compliance

    The Web Content Accessibility Guidelines (WCAG) are a set of technical standards that help make digital content more accessible to people with disabilities. 

  • Social Media Takeovers: A Guide

    A social media takeover allows an individual or group to temporarily manage a brand’s social media account, sharing content from their unique perspective.

  • Other University Support

    The University has offices dedicated to support, as well. Business School staff can contact these offices if they need additional or special assistance with their events.

  • Photo and Video Support

    MarComms offers photography and videography support for live events ranging from in-house to outsourced options. 

     

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