In this guide encompasses all available tools and resources to support your web content strategy, SEO optimization, accessibility compliance, data visualization, and analytics across CBS digital properties. If need of training and deeper understanding of the tools available for your use case, please reach out to our team and we will assist you.
BrightEdge is the school's leading enterprise-grade SaaS search engine optimization (SEO) and content performance platform. It uses AI and massive, real-time data sets (Data Cube) to help global brands increase organic traffic, track keyword rankings, analyze competitors, and optimize content. Key features include AI-driven insights (Copilot) and automated auditing (ContentIQ).
Book a Web Consultation with our team to learn how BrightEdge's products can help your area of the web below.
DubBot is an automated, web-based quality assurance and accessibility scanning platform designed to help organizations identify and fix website issues. It specifically audits sites for WCAG 2.1/2.2 accessibility compliance, broken links, spelling errors, and SEO best practices. Common in higher education, it provides dashboards to manage tasks and monitor site performance.
Book a Web Consultation with our team below to learn how DubBot can help you.
Flourish is the school's data visualization platform that transforms your concepts and ideas into interactive charts, maps, and digital stories. It offers 50+ customizable templates with built-in accessibility features including screen reader support, keyboard navigation, and WCAG-compliant design tools. Flourish embeds are SEO-friendly and recognized as on-page content by search crawlers.
Book a Web Consultation with our team to learn how Flourish can enhance your data storytelling.
Google Analytics (GA) is a widely used web analytics service offered by Google that tracks, analyzes, and reports on website and app traffic, user behavior, and marketing performance.
Book a Web Consultation with our team below to learn how Google Analytics can help you.
Google Tag Manager (GA) is a widely used web analytics tagging manager offered by Google that tracks, analyzes, and reports on website and app traffic, user behavior, and marketing performance.
Book a Web Consultation with our team below to learn how Google Tag Manager can help you.
Looker Studio is a web-based business intelligence tool from Google that transforms raw data into customizable, interactive dashboards and reports. It enables users to connect to various data sources—such as Google Analytics, Google Sheets, and BigQuery—to visualize information through dynamic, shareable charts and graphs.
Book a Web Consultation with our team below to learn how Looker Studio can help you.
