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Leadership, Marketing
Date
August 27, 2024
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Leadership, Marketing

Bizcast: Ulta Beauty’s Michelle Crossan-Matos on Brand Purpose, Strategy

The CMO of the leading beauty retailer shares insights on blending brand purpose with strategy to positively impact stakeholders while continuously innovating amid rapid societal and industry changes.
  • Read more about Bizcast: Ulta Beauty’s Michelle Crossan-Matos on Brand Purpose, Strategy about Bizcast: Ulta Beauty’s Michelle Crossan-Matos on Brand Purpose, Strategy
Marketing, Strategy
Date
August 26, 2024
A man smiling for the camera photo – Free Business man Image on Unsplash. Photo by The Connected Narrative.
Marketing, Strategy
Press Release

The Power of a Smile: How Airbnb Hosts Can Boost Bookings with a Simple Gesture

Columbia Business School Research Reveals That A Smile in a Profile Photo can Help AirBnB Hosts Increase Bookings
  • Read more about The Power of a Smile: How Airbnb Hosts Can Boost Bookings with a Simple Gesture about The Power of a Smile: How Airbnb Hosts Can Boost Bookings with a Simple Gesture
Business and Society, Social Impact
Date
August 22, 2024
Politicians standing on podium and debating. National election and voting vector illustration. Male and female political candidates at debates, election campaign. Presidential election speech
Business and Society, Social Impact
Press Release

Reality Check: Americans Misjudge Political Debates, New Research Reveals

Contrary to popular views, new research finds less than half of the debates are online versus in person 
  • Read more about Reality Check: Americans Misjudge Political Debates, New Research Reveals about Reality Check: Americans Misjudge Political Debates, New Research Reveals
Algorithms, Artificial Intelligence, Leadership
Type
Digital Future
Date
August 22, 2024
Algorithms, Artificial Intelligence, Leadership

How Top Tech and Business Leaders See AI Transforming the Workplace

Several prominent leaders from the tech and business sectors have visited Columbia Business School to share their perspectives on the growing role of artificial intelligence in the workplace. Here’s what they told us.
  • Read more about How Top Tech and Business Leaders See AI Transforming the Workplace about How Top Tech and Business Leaders See AI Transforming the Workplace
Business and Society, Elections, Marketing, Media and Technology, Politics
Date
August 21, 2024
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Business and Society, Elections, Marketing, Media and Technology, Politics

Advertising and Politics in the US: When Political Ads Backfire

Professor Mohamed Hussein discusses advertising and politics, explaining that despite spending big bucks on so-called meddle ads — consumers aren't always buying it.
  • Read more about Advertising and Politics in the US: When Political Ads Backfire about Advertising and Politics in the US: When Political Ads Backfire
Finance
Date
August 20, 2024
First Republic Bank branch sign
Finance
Finance News

How Economic Pressures Could Trigger a New Wave of Bank Failures

Recent CBS research reveals how rising interest rates and commercial real estate distress threaten the US banking sector, especially for regional banks.
  • Read more about How Economic Pressures Could Trigger a New Wave of Bank Failures about How Economic Pressures Could Trigger a New Wave of Bank Failures
Climate and Solutions, AI and Transformative Tech
Date
August 14, 2024
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Climate and Solutions, AI and Transformative Tech

Bizcast: Mary Barra on Driving GM’s Electric Future

In this episode of Columbia Bizcast, listen to GM CEO Mary Barra’s keynote appearance at the Tamer Institute’s 2024 Climate Business & Investment Conference, where she shared the automaker’s bold strategy to lead the electric vehicle revolution. 
  • Read more about Bizcast: Mary Barra on Driving GM’s Electric Future about Bizcast: Mary Barra on Driving GM’s Electric Future
Accounting, Technology
Date
August 13, 2024
Apple logo on a building
Accounting, Technology
Accounting News

Valuing Intangible Capital in the Age of Trillion-Dollar Tech Giants

New research by CBS Professor Shivaram Rajgopal and his co-authors uses historical company data to help investors more accurately estimate a company's value, promoting greater transparency.
  • Read more about Valuing Intangible Capital in the Age of Trillion-Dollar Tech Giants about Valuing Intangible Capital in the Age of Trillion-Dollar Tech Giants

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