Decisions, Leadership, Research
A Two-Way Street: Embracing Diversity in Digital Advertising
As firms aim to increase age, gender and racial diversity in their promotional materials, recent social movements such as Black Lives Matter (BLM) and Me Too have simultaneously raised awareness of long-standing social inequality. However, past studies on the effects of racial diversity in advertising have been largely inconclusive. Now, new research affiliated with the Bernstein Center for Leadership and Ethics at Columbia Business School suggests that advertisers would be well advised to diversify racial representation in their materials.