Optimization in Online Content Recommendation Services: Beyond Click-Through-Rates
A new class of online services allows internet media sites to direct users from articles they are currently reading to other content they may be interested in. This process creates a "browsing path'' along which there is potential for repeated interaction between the user and the provider, giving rise to a dynamic optimization problem. A key metric that often underlies this recommendation process is the click-through rate (CTR) of candidate articles.