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AI@CBS

Leading through intelligence—both human and artificial—at Columbia Business School.

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Committed to the Future of Artificial Intelligence

Through cutting-edge curricular innovation, our MBA, Executive MBA, MS, and PhD programs introduce new courses and research that seamlessly integrate AI into the student experience. From exploring the impact of AI across industries to developing hands-on experience with the latest tools, students can build confidence in using the latest tech in their chosen fields.

AI plays a critical role in the rapidly evolving modern workplace, and with a curriculum that emphasizes its societal and business implications, students can fully prepare to lead in this rapidly evolving landscape. Explore how our students, faculty, centers and programs are engaging with AI at Columbia Business School.

AI at Columbia Business School logo in blue lowercase letters with a plus above the i.

Latest on AI@CBS

Algorithms, Analytics, Artificial Intelligence, Business and Society, Business Economics and Public Policy, Data and Business Analytics, AI and Transformative Tech, Digital IQ, Finance, Marketing, Marketplace
Date
April 17, 2025
Close-up computer monitor with trading software
Algorithms, Analytics, Artificial Intelligence, Business and Society, Business Economics and Public Policy, Data and Business Analytics, AI and Transformative Tech, Digital IQ, Finance, Marketing, Marketplace

Designing Smarter Economic Systems: A New Approach to Mechanism Design

Award-winning research from Professor Laura Doval tackles the “limited commitment” problem in economics, offering a model that helps governments and firms adjust rules and strategies based on new information over time.
  • Read more about Designing Smarter Economic Systems: A New Approach to Mechanism Design about Designing Smarter Economic Systems: A New Approach to Mechanism Design
Artificial Intelligence, Business and Society, Climate and Policy, Climate and Solutions, Climate and Technology, Future of Work, Leadership
Date
April 11, 2025
McKinsey’s Eric Kutcher
Artificial Intelligence, Business and Society, Climate and Policy, Climate and Solutions, Climate and Technology, Future of Work, Leadership

McKinsey’s Eric Kutcher on AI, Management Strategy, and Climate Innovation

During a recent Distinguished Speakers Series event, the Senior Partner and Chair of North America at McKinsey shared leadership insights on AI business strategy, climate innovation, and the future of work.
  • Read more about McKinsey’s Eric Kutcher on AI, Management Strategy, and Climate Innovation about McKinsey’s Eric Kutcher on AI, Management Strategy, and Climate Innovation
Artificial Intelligence, Data and Business Analytics, Data/Big Data, AI and Transformative Tech, Digital IQ, Marketing, Technology
Date
April 08, 2025
A woman shopping in a grocery store
Artificial Intelligence, Data and Business Analytics, Data/Big Data, AI and Transformative Tech, Digital IQ, Marketing, Technology

How Gen AI Is Transforming Market Research

The technology provides faster, cheaper, and scalable ways to gather data and generate insights. In this article, Professor Olivier Toubia and his co-researchers offer a guide to the most promising opportunities.
  • Read more about How Gen AI Is Transforming Market Research about How Gen AI Is Transforming Market Research
Artificial Intelligence, Business and Society, Leadership, Organizations, The Workplace
Date
March 21, 2025
Walmart Chief People Officer Donna Morris, left, with Professor Stephan Meier
Artificial Intelligence, Business and Society, Leadership, Organizations, The Workplace

Walmart’s Donna Morris on Building High-Performing Teams in the Age of AI

During a conversation hosted by Columbia Business School’s Distinguished Speaker Series, the multinational retailer’s Chief People Officer shared how leaders can use AI and people-first strategies to drive workplace innovation and resilience.
  • Read more about Walmart’s Donna Morris on Building High-Performing Teams in the Age of AI about Walmart’s Donna Morris on Building High-Performing Teams in the Age of AI
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Faculty Perspectives on AI
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Using AI to Enhance Human Motivation

Columbia Business School Professor Stephan Meier explains how leaders can calm AI-related concerns, while also creating value.

Quick Takes

  • AI can boost productivity and work-life balance through efficiency, but presents an equality paradox - potentially leveling the playing field or concentrating benefits among few while reducing overall jobs.
  • Future leaders (today's students) will determine AI's ultimate societal impact, making their understanding of these technologies crucial.
Watch the Video
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How to Leverage AI in the Workplace

Columbia Business School Professor Olivier Toubia shares the many upsides – and downsides – of AI in the workplace.

Quick Takes

  • Generative AI has dual potential - it can increase productivity and improve work-life balance while leveling the playing field, but could also increase inequality by limiting jobs to a select few and reducing overall opportunities.
  • The ultimate impact of AI on society and business will be determined by future leaders, making it critical for today's students to understand AI as they will shape its societal effects.
Watch the Video
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Using Generative AI to Change Your Mindset

Ashli Carter, a lecturer at Columbia Business School, explains one of the ways she uses AI to help students build resilience.

Quick Takes

  • AI text-to-image generation helps people visualize their "inner critic" as a tool for negotiating with their mindset.
  • AI visualization processes can create mental states more conducive to achieving personal goals.
Watch the Video
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How AI is Breaking Barriers in Business

Columbia Business School Professor Omar Besbes explains how AI is democratizing workplace productivity.

Quick Takes

  • AI will significantly enhance human productivity across various areas while potentially decreasing barriers to entry in multiple industries.
  • Chatbots and AI systems are democratizing access to resources while simultaneously putting the art of asking good questions and follow-up questions back at center stage.
Watch the Video
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AI@CBS In The Classroom
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AI Tools

AI is integrated into our courses in ways that support student’s projects and inspire rich class discussions. Tools like ChatGPT are used to assist in breaking down complex research techniques, run business simulations, visualize data in real time, and to show students to think in new ways and explore innovative solutions.

View Available AI Tools at CBS
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Courses

At Columbia Business School, we introduce you to the methods and tools that organizations around the world use to leverage data and artificial intelligence. You will learn how these techniques work, and how to use them. The curriculum spans everything from basic data analysis to generative AI, and contains classes suitable for all skill levels.

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Resources

Generative artificial intelligence (AI) is reshaping industries worldwide, and higher education is no exception. Much like other transformative innovations before it, AI-powered language models have introduced new opportunities and challenges, changing the way students learn and how instructors teach.

Samberg Institute

At Columbia Business School, the Arthur J. Samberg Institute for Teaching Excellence serves as a guiding force in this ongoing transformation, equipping faculty with the knowledge, tools, and strategies they need to leverage generative AI for effective teaching.

View their website

Digital Future Initiative

The Digital Future Initiative focuses Columbia Business School’s world-class research and teaching on how technology is altering all industries and the fabric of daily life.

View their website

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Career Strategy

AI is changing the way we work, and the Career Management Center (Careers) at Columbia Business School has organized numerous AI-focused events and introduced AI-powered tools to help students and alumni adapt to these changes and achieve their long-term professional goals.

View AI@CBS Careers

Upcoming AI Events

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Faculty and AI Research
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AI@CBS Faculty

Dan Wang

Dan Wang

Lambert Family Professor of Social Enterprise in the Faculty of Business
Management Division
Co-Director of the Tamer Institute for Social Enterprise and Climate Change
Tamer Institute for Social Enterprise and Climate Change
Gita Johar

Gita Johar

Meyer Feldberg Professor of Business
Marketing Division
Daniel Guetta

Daniel Guetta

Associate Professor of Professional Practice
Decision, Risk, and Operations Division
Director
Center for Pricing and Revenue Management and Business Analytics Initiative
Photo of Professor Carri Chan

Carri Chan

John A. Howard Professor of Business
Decision, Risk, and Operations Division
Faculty Director Healthcare and Pharmaceutical Management Program
Healthcare and Pharmaceutical Management Program
Oded Netzer

Oded Netzer

Arthur J. Samberg Professor of Business
Marketing Division
Vice Dean for Research
Dean's Office
A. Carter

Ashli Carter

Lecturer in the Discipline of Management in the Faculty of Business
Management Division
Omar Besbes

Omar Besbes

Vikram S. Pandit Professor of Business
Decision, Risk, and Operations Division

Latest AI Research

Competition and Crowd-out for Brand Keywords in Sponsored Search

Authors
Andrey Simonov, Chris Nosko, and Justin Rao
Date
January 1, 2018
Format
Journal Article
Journal
Marketing Science

On search keywords with trademarked terms, the brand owner ("focal brand") and other relevant firms compete for consumers. For the focal brand, paid clicks have a direct substitute in the organic links below the paid ad(s). The proximity of this substitute depends on whether competing firms are bidding aggressively to siphon off traffic. We study the returns to focal brands and competitors using large-scale experiments on Bing with data from thousands of brands.

Read More about Competition and Crowd-out for Brand Keywords in Sponsored Search

Managing the Family Firm: Evidence on CEOs at Work

Authors
Oriana Bandiera, Andrea Prat, and Raffaella Sadun
Date
Forthcoming
Format
Newspaper/Magazine Article
Publication
Review of Financial Studies

We present evidence on the labor supply of CEOs, and on whether family and professional CEOs differ on this dimension. We do so through a new survey instrument that allows us to codify CEOs' diaries in a detailed and comparable fashion, and to build a bottom-up measure of CEO labor supply. The comparison of 1,114 family and professional CEOs reveals that family CEOs work 9% fewer hours relative to professional CEOs.

Read More about Managing the Family Firm: Evidence on CEOs at Work

Idea Generation, Creativity, and Prototypicality

Authors
Olivier Toubia and Oded Netzer
Date
January 1, 2017
Format
Journal Article
Journal
Marketing Science

In this paper we show how simple text mining and semantic network analysis may be used to (i) improve our theoretical understanding of idea generation, (ii) help people improve the creativity of their ideas. From a theoretical perspective, we contribute to the cognitive idea generation literature by establishing a link between the set of concepts used to form an idea and the creativity of the idea. Each idea contains a subset of the semantic network of concepts related to the topic.

Read More about Idea Generation, Creativity, and Prototypicality

Hidden Markov Models in Marketing

Authors
Oded Netzer, Peter Ebbes, and Tammo Bijmolt
Date
Forthcoming
Format
Chapter
Book
Advance Techniques and Methods to Model Markets
Read More about Hidden Markov Models in Marketing

Can a Toy Encourage Lower Calorie Meal Bundle Selection in Children? A Field Experiment on the Reinforcing Effects of Toys on Food Choice

Authors
Martin Reimann and Kristen Lane
Date
January 1, 2017
Format
Journal Article
Journal
PLOS ONE
Read More about Can a Toy Encourage Lower Calorie Meal Bundle Selection in Children? A Field Experiment on the Reinforcing Effects of Toys on Food Choice

Social Media and User Generated Content Analysis

Authors
Wendy Moe, Oded Netzer, and David Schweidel
Date
January 1, 2016
Format
Chapter
Book
Handbook of Marketing Decision Models
Read More about Social Media and User Generated Content Analysis

Utilizing Text Mining on Online Medical Forums to Predict Label Change Due to Adverse Drug Reactions

Authors
Ronen Feldman, Oded Netzer, Aviv Peretz, and Binyamin Rosenfeld
Date
October 1, 2015
Format
Journal Article
Journal
Proceedings of the 21st ACM SIGKDD International Conference of Knowledge Discovery and Data Mining

We present an end-to-end text mining methodology for relation extraction of adverse drug reactions (ADRs) from medical forums on the Web. Our methodology is novel in that it combines three major characteristics: (i) an underlying concept of using a head-driven phrase structure grammar (HPSG) based parser; (ii) domain-specific relation patterns, the acquisition of which is done primarily using unsupervised methods applied to a large, unlabeled text corpus; and (iii) automated post-processing algorithms for enhancing the set of extracted relations.

Read More about Utilizing Text Mining on Online Medical Forums to Predict Label Change Due to Adverse Drug Reactions

Corporate Prediction Markets: Evidence from Google, Ford, and Firm X

Authors
Bo Cowgill and Eric Zitzewitz
Date
October 1, 2015
Format
Journal Article
Journal
Review of Economic Studies

Despite the popularity of prediction, markets among economists, businesses, and policymakers have been slow to adopt them in decision-making. Most studies of prediction markets outside the lab are from public markets with large trading populations. Corporate prediction markets face additional issues, such as thinness, weak incentives, limited entry, and the potential for traders with biases or ulterior motives — raising questions about how well these markets will perform.

Read More about Corporate Prediction Markets: Evidence from Google, Ford, and Firm X

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View More of our AI@CBS Faculty & Research
AI Faculty In the News
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The New York Times
August 7, 2023

A Zoom Call, Fake Names and an A.I. Presentation Gone Awry

AI has become a highly competitive industry. As Olivier Toubia, Glaubinger Professor of Business, said in an interview with The New York Times, it’s similar to “the late-1990s dot-com boom.” Like in the 1990s, companies are eager to lure in top talent from competitors and be the first to introduce new features and tools. One story detailed how a competing company signed up for a trial of an AI product, even going as far as to fabricate an identity and invite their boss to the meeting. “We know people would do crazy things to get ahead,” said Toubia.With venture capitalists in heavy competition to invest in the leading AI start-ups, the industry is thriving and primed for innovation. Read more about the climate of the AI industry and how companies are eager to get ahead of the game. 

Mentioned Faculty

Photo of Prof. Olivier Toubia

Olivier Toubia

Glaubinger Professor of Business
Marketing Division
Business Insider
July 27, 2023

10 Ways Artificial Intelligence Is Changing the Workplace, from Writing Performance Reviews to Making the 4-day Workweek Possible

Are you ready for the rise of AI in your industry? Columbia Business School Professor Oded Netzer shares his thoughts on AI’s impact on the workplace in a Business Insider feature.Netzer discusses how AI tools like ChatGPT are changing the way we work, handling everything from coding and drafting emails to creating legal documents. While some are concerned that AI will replace jobs, Netzer argues that AI is more a tool to enhance work rather than fully replace roles, and its ability to automate mundane tasks allows workers to focus on more complex and creative responsibilities.Netzer advises that companies and employees rethink job roles by breaking them into tasks and determining which can be improved by AI and which still require human input. As businesses continue to adapt, understanding how to take advantage of AI’s strengths without losing the human element will be key in staying competitive.Read the full article for more.

Mentioned Faculty

Oded Netzer

Oded Netzer

Arthur J. Samberg Professor of Business
Marketing Division
Vice Dean for Research
Dean's Office
Insider
July 25, 2023

ChatGPT Creator Says AI Advocates Are Fooling Themselves if They Think the Technology Is Only Going to Be Good for Workers: 'Jobs Are Definitely Going to Go Away'

Highlighted by Columbia Business School, this media piece showcases Topics and Areas of Expertise about our esteemed faculty. The content is specifically curated from the publication that showcased the mentioned faculty and/or research, emphasizing its contributions in various fields. The featured Topics and Areas of Expertise reflects the school's commitment to sharing valuable insights and knowledge.

Mentioned Faculty

Oded Netzer

Oded Netzer

Arthur J. Samberg Professor of Business
Marketing Division
Vice Dean for Research
Dean's Office
Marketplace Radio
July 25, 2023

How Will AI Companies Make Money?

According to a Summer 2023 Marketplace article, generating revenue from AI presents several challenges. Olivier Toubia, Glaubinger Professor of Business, is one of the many experts who are challenging AI businesses to be more innovative. He warns that consumers are tired of accumulating subscriptions and, in turn, will expect more from their AI tools. “Companies that offer a one-stop AI shop — text, audio, photo, and videos,” he says, “will have the advantage.”Toubia researches elements of innovation, such as preference measurement and idea generation. He has shared his views on AI in previous articles for Quartz, Quirks, and more. Read or listen to how companies are determining the price of artificial intelligence for consumers and why some experts believe that selling to enterprises is the better opportunity.

Mentioned Faculty

Photo of Prof. Olivier Toubia

Olivier Toubia

Glaubinger Professor of Business
Marketing Division

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