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As employees register their dissatisfaction through the Great Resignation and Quiet Quitting, Columbia Business School research finds that companies over-emphasize the customer compared to workers

As employees register their dissatisfaction through the Great Resignation and Quiet Quitting, Columbia Business School research finds that companies over-emphasize the customer compared to workers

Professor Takatoshi Ito, Director of CJEB’s Program on Public Pension and Sovereign Funds, was quoted in the Bloomberg Article “Kuroda Ally Ito Sees Chance of BOJ Starting Policy Normalization in 2023.” The article discusses how “The Bank of Japan may be able to step toward normalizing policy this year by achieving its sustainable inflation target, according to Takatoshi Ito.”

NEW YORK, NY – For decades, marketers have believed that consumers form opinions on products and services only when they have a decision to make when choosing between a new pair of shoes, deciding on a snack at the grocery store, or picking a hotel for an upcoming trip. But recent research shows that consumers are surprisingly eager to express their likes and dislikes – they often evaluate products and services even when there is no decision at stake. This is because people derive a subtle pleasure from expressing that they like or dislike something. In research by Columbia Business School, Professor Michel Tuan Pham, the Kravis Professor of Business, finds that consumers often evaluate products or brands to derive pleasure rather than to make a decision, frequently rendering their evaluations in a seemingly gratuitous fashion.

NEW YORK, NY – For decades, marketers have believed that consumers form opinions on products and services only when they have a decision to make when choosing between a new pair of shoes, deciding on a snack at the grocery store, or picking a hotel for an upcoming trip. But recent research shows that consumers are surprisingly eager to express their likes and dislikes – they often evaluate products and services even when there is no decision at stake. This is because people derive a subtle pleasure from expressing that they like or dislike something.

Four new Columbia Business School labs seek to prepare students, business, and society for the global transformation to a digital economy.

Ever Shifting Policies on Remote Work Create Various Impacts on Real Estate Values, Worker Productivity, and Innovation

The 100/50: Embracing Our Legacy campaign honors the 100th anniversary of the first matriculated Black student and the 50th anniversary of the Black Business Students Association.

According to research by Chazen Senior Scholar Shivaram Rajgopal, requiring monetary contributions to CSR causes might actually backfire.

Professor Ciamac C. Moallemi discusses how the crypto upheaval may impact the potential for blockchain technologies to change markets and investor experience.

Angela W. Lee, faculty director at the Lang Center, answers our questions about the role limited partners play in the world of venture capital, what LPs seek from partnerships with VCs, and how investment strategies have changed in recent years. 

Angela W. Lee, faculty director at the Lang Center, shares advice on how to excel as a venture capital investor.

The School's Digital Future Initiative, focused on the global transformation to a digital economy, announces the launch of four specialized research labs and the formation of an 11-member advisory board of global business leaders