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Professor Sharad Devarajan '04 on Media Marketing and Entrepreneurship

Aligning Supply and Demand for Next-Generation Broadband

Led by Professor Laurie Simon Hodrick, the multidisciplinary new program provides an integrative approach to financial studies.

Tips to learn from some of these big name companies.

Tips to learn from some of these big name companies. There’s nothing like a strong dose of crisis to test a brand positioning.

The Center on Japanese Economy and Business and and the Academyhills organized a conference titled ??Coping with Change in Japan and the U.S.? on April 20, 2010 at the Roppongi Academyhills (Tokyo, Japan).

Paul Milstein, leading New York real estate developer, philanthropist, and friend to the School, died on August 9.

Professor Michael Morris will deliver the keynote address on "Harnessing Bicultural Identity" on August 27, 2010 at the Asian MBA Leadership Conference and Career Expo (AMBA) in New York.

See how Apple and Google are approaching the idea of open vs. closed innovation.

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Columbia Business School students win first place in Turnaround Management Association's 2010 Carl Marks Student Paper Competition

Researchers at Columbia University found a high correlation between a participant's stance on global warming and how he perceived the outdoor temperature on the day he was asked about it. Study subjects were also more likely to say they would donate to a global warming charity on days they perceived to be unusually warm. For Eric J. Johnson, the director of the Center for Decision Sciences at Columbia Business School and a co-author of the study, the findings highlight the pitfalls of policymaking by poll, given that opinions on such a complex issue appear susceptible to highly impertinent data.

What it takes to make a successful brand such as Old Spice.

The Harmony Institute wants to change your mind at the movies. In the last few weeks, a little-noticed nonprofit with big ideas about the persuasive power of movies and television shows quietly began an initiative aimed at getting filmmakers and others to use the insights and techniques of behavioral psychology in delivering social and political messages through their work.

Differences in what appeals to media companies versus media consumers.

How Verizon is adapting to the modern digital era. Honing in on the importance of digital access to today’s customers.

The Ariane de Rothschild Fellows Program, organized in part by the Sanford C. Bernstein & Co. Center, provided executive education for social entrepreneurs and encouraged cross-cultural dialogue between the Muslim and Jewish communities.

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