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The CMO of the leading beauty retailer shares insights on blending brand purpose with strategy to positively impact stakeholders while continuously innovating amid rapid societal and industry changes.

Columbia Business School Research Reveals That A Smile in a Profile Photo can Help AirBnB Hosts Increase Bookings

Contrary to popular views, new research finds less than half of the debates are online versus in person 

Professor Mohamed Hussein discusses advertising and politics, explaining that despite spending big bucks on so-called meddle ads — consumers aren't always buying it.

In this episode of Columbia Bizcast, listen to GM CEO Mary Barra’s keynote appearance at the Tamer Institute’s 2024 Climate Business & Investment Conference, where she shared the automaker’s bold strategy to lead the electric vehicle revolution. 

A new report by Columbia Business School’s Center on Global Brand Leadership explores the common challenges to innovation across industries, particularly in agriculture, construction, and transportation, and offers strategies to help companies overcome these barriers.

White paper reveals barriers to innovation and strategies for realizing transformative improvements 

Workers who have to keep organizational secrets report feelings of isolation and stress, but at the same time, they also find more meaning in their work.

Shivaram Rajgopal examines the lack of transparency around the commercial real estate crisis.

A new report by Columbia Business School’s Center on Global Brand Leadership explores the common challenges to innovation across industries, particularly in agriculture, construction, and transportation, and offers strategies to help companies overcome these barriers.

Economists have long insisted that the only way to cut emissions of carbon dioxide and other greenhouse gases rapidly and at scale is to put a price on them. But while that is true, the key to a successful, politically sustainable climate policy is to ensure that the benefits precede the costs.

Smartphones have made it nearly effortless to share images of branded experiences, but not all brand images are created equal. A new study from CBS Professor Oded Netzer and his co-researchers examines how different types of images inspire distinct consumer responses.

AI misinformation is posing a threat to the online global community. CBS Professor Gita Johar explores the critical role of publishers, platforms, and people and discuss strategies for combating false content.

Private Equity Curriculum Updates Fall 2024

Columbia Business School research reveals the impact of employees' anticipation of in-person work on their engagement and feelings about work.

It does not take a crystal ball to understand how momentous tipping points can be in natural systems that affect our welfare. Tipping points in climate can presage catastrophes on a planetary scale, even threatening civilization.