Strategy
Getting Heard: Strategies for a Crowded Market
Adjunct Professor Jeremy Kagan of the Eugene Lang Entrepreneurship Center advises new market entrants to “test out new channels.”
Leadership and Strategy, Ownership, Research Findings, Strategy
Can you understand family-owned business without the emotions?
How do emotions impact decision-making in your family enterprise? Fabian Bernhard, Associate Professor of Management, EDHEC Business School, explains.
Chazen Global Insights, Marketing, Strategy
Executing a Global Strategy, Locally: Lessons from The World’s Local Bank
What makes HSBC’s global advertising campaign truly distinctive is the brilliant implementation of a “glocalized” strategy — keeping a consistent execution across multiple countries, while maintaining a local flavor in its message at each airport.
Capital Markets and Investments, Entrepreneurship, Labor, Leadership, Organizations, Strategy
Finance Press Release
Management Press Release
Women’s History Month: Columbia Business School Experts Research Ways to Improve Outcomes for Women in Business
NEW YORK, NY – It’s Women’s History Month, an important moment to focus on how far women have come, and how far our society has to go to ensure gender equality. Columbia Business School’s faculty experts are leaders on women in the workplace, with groundbreaking research that highlights gender disparities in business and solutions to close them.
Here are six studies on topics important to improving outcomes for women in business:
Leadership, Organizations, Social Enterprise, Strategy
Delivering on ESG Claims? Research on Workforce Diversity Identifies Proven Path to Meet Goals
Study Reveals Which Diversity Goals Signal a Sincere Corporate Commitment to ESG Goals.
Business Economics and Public Policy, Risk Management, Social Enterprise, Strategy
Economics Press Release
Defining Climate Change: Different Interpretations of “Uncertainty” and “Risk” are Dangerously Skewing Public Perception
Columbia Business School research finds the scientific community’s use of the terms “Uncertainty” and “Risk” confuses the public about the threats of climate change
Broadcasting and Digital Era, Entrepreneurship, Organizations, Strategy, Technology
Powerful Strategies That Help Leaders Ideate, Influence and Disrupt
These three dynamic classes teach students how to surface valuable ideas, influence others, and make the most of fast-changing technology.
Labor, Leadership, Operations, Organizations, Strategy
Management Press Release
Treating Employees Just Like They Treat Customers: New Research Calls on Companies to Value Employees
As employees register their dissatisfaction through the Great Resignation and Quiet Quitting, Columbia Business School research finds that companies over-emphasize the customer compared to workers
Marketing, Strategy
Marketing Press Release
Evaluation Therapy: How Judging Can Bring Us Happiness
NEW YORK, NY – For decades, marketers have believed that consumers form opinions on products and services only when they have a decision to make when choosing between a new pair of shoes, deciding on a snack at the grocery store, or picking a hotel for an upcoming trip. But recent research shows that consumers are surprisingly eager to express their likes and dislikes – they often evaluate products and services even when there is no decision at stake. This is because people derive a subtle pleasure from expressing that they like or dislike something.
Economics and Policy, Entrepreneurship, Startups, Strategy, Technology, Venture Capital
Startup Outlook 2023: CBS Experts on Emerging Trends, Venture Funding, and Digital Innovations in the Year Ahead
Founders must be patient and disciplined, and make the most of leading-edge technology to navigate the economic storms of 2023.