Marketing

Columbia Business School study’s new approach to understanding customers’ needs and their journey to purchase is ten times more accurate than previous models

Federico Marchetti ’99, a trailblazer in the sustainable fashion industry, connects with students in Columbia Business School’s Sustainable Marketing course.

The CMO of the leading beauty retailer shares insights on blending brand purpose with strategy to positively impact stakeholders while continuously innovating amid rapid societal and industry changes.

Columbia Business School Research Reveals That A Smile in a Profile Photo can Help AirBnB Hosts Increase Bookings

Professor Mohamed Hussein discusses advertising and politics, explaining that despite spending big bucks on so-called meddle ads — consumers aren't always buying it.

Smartphones have made it nearly effortless to share images of branded experiences, but not all brand images are created equal. A new study from CBS Professor Oded Netzer and his co-researchers examines how different types of images inspire distinct consumer responses.

New research from CBS Professor Dante Donati examines how governments and NGOs can leverage social media engagement to reduce malaria transmission.

Columbia Business School’s sustainable marketing curriculum is shedding light on the ultimate responsibility of corporations.

Columbia Business School Research Finds Political Campaigns Successfully Locked People into Weekly Recurring Donations By Creating Hidden Pre-Checked Boxes on Campaign Websites

Elon Musk and Twitter: Data reveal how the platform has shifted from discourse to discord under the Tesla founder's leadership, reshaping social media dynamics.