Marketing, Marketplace
Why 'Downscale' Items Signal High Status
As luxury styles become more accessible, wealthy consumers are drawn to upscale versions of 'low culture' fashion and food.
Business and Society, Entrepreneurship, Leadership, Marketing
Pauline Brown on “The Other AI” That Will Transform Business
BRITE ’20 speaker and former Chairman of LVMH N.A. teaches that Aesthetic Intelligence, or “The Other AI,” is key to sustaining long-term competitive advantage in any type of business.
Entrepreneurial Leadership & Strategy, Leadership and Strategy, Marketing
Pauline Brown on “The Other AI” That Will Transform Business
BRITE '20 speaker and former Chairman of LVMH N.A. teaches that Aesthetic Intelligence, or “The Other AI,” is key to sustaining long-term competitive advantage in any type of business.
Marketing
Marketing Press Release
New Research Explains Why High-End Consumers Adopt Lowbrow, Low-End Tastes
Columbia Business School research explores why elites and luxury brands mix and match upscale and downscale products.
Marketing
Marketing Awards
Marketing Division News
Nicolas Padilla Winner of Clayton Dissertation Proposal Competition
Marketing PhD Student, Nicolas Padilla, is a winner of the 2019 Alden G. Clayton Doctoral Dissertation Proposal Competition
Business Economics and Public Policy, Marketing, Media and Technology
Marketing Press Release
Balancing Act: Consumers Are Willing to Sacrifice Privacy to See Fewer Digital Ads, According to New Columbia Business School Research
In the era of online surveillance, consumers continually express concerns about how their digital footprint is being tracked and their privacy compromised.
Data/Big Data, Marketing
Understanding the Nuances of Big Data
From strategy to political engagement, there are plenty of benefits to personalized marketing.
Business and Society, Entrepreneurial Leadership, Healthcare, Marketing
Norman de Greve: From Purpose to Action
For Norman de Greve, (Chief Marketing Officer, CVS Health; BRITE ’20 Speaker), staying true to CVS Health’s brand purpose has had a significant impact on business as usual.
Entrepreneurial Leadership & Strategy, Marketing
Norman de Greve: From Purpose to Action
For Norman de Greve, (Chief Marketing Officer, CVS Health; BRITE '20 Speaker), staying true to CVS Health's brand purpose has had a significant impact on business as usual.
Marketing, Media and Technology, Technology
Julie DeTraglia: On the Front Lines of the Streaming Wars
For Julie DeTraglia (VP, Head of Research and Insights, Hulu; BRITE ’20 Speaker), the most competitive year yet in the streaming wars presents an opportunity for Hulu to innovate boldly and stay true to their user-based approach.